Build a Solid Foundation for E-Business Success!

Nothing drives an e-business like a killer marketing plan. In his eye-opening guide Planning Your Internet Marketing Strategy, Dr. Ralph Wilson ("Doctor Ebiz") shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave.

Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to:

• Set goals for your e-business
• Differentiate your company's products and services
• Position your company in the consumer's mind
• Master product strategy, placement, promotion, and pricing
• Budget and implement your plan

Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success. 

Why don't you take a look at:

• See the table of contents.
• Read Chapter 4: Defining a Unique E-Business Niche
• Purchase your copy now through Amazon.com at a substantial discount.

The author, Dr. Ralph F. Wilson, is one of the world's top Web marketing and e-business authorities. He is the founding editor of Web Marketing Today®, Web Commerce Today®, and Doctor Ebiz®. His work has been praised in numerous publications, including The Wall Street Journal, Business Week, Business 2.0, and PC Magazine. He is a recipient of the coveted Tenagra Award for Internet Marketing Excellence.

Purchase your copy now through Amazon.com at a substantial discount.